Representing the face of modern day invention, Emily Beck creates functional products designed to enhance one’s personal freedom. Her past inventions, including City Mitts™ (germ-free gloves for the subway) and the Excuse Me Belt™ (designed to generate a cubic yard of free walking space midst a crowded sidewalk), have been featured on CBS, ABC, and MSNBC.

Wick-Stop™ underwear—Emily’s greatest accomplishment which took four years to develop—has revolutionized the intimate apparel industry and changed women’s lives. As the first wicking, waterproof-breathable material made for panties, Wick-Stop creates the first ever stain-free underwear that hides spotting and stops stains from coming through to your favorite pair of white pants, solving a problem for women worldwide.

Emily is a Delaware native whose thirst for adventure has taken her around the globe and back with stints in Seattle, San Diego, Seville, Aspen and New York. While she began her entrepreneurial career as a writer and publisher of a European travel series, it was in 2002 while riding a chairlift on an Aspen ski slope that Emily conceived of the miracle panty. Determined to eliminate the use of traditional panty liners, she drove straight to New York City and set up shop in the basement of an East Village apartment. Thousands of hours of research, testing, and patenting led to the creation of Wick-Stop™ – offering women protection and confidence when they need it most.

OnGossamer Luxury Liner panties with Wick-Stop debuted nationwide Feb 2007 in Nordstrom, Saks, and Bloomingdales. The Emmy B’s® debuted live on QVC March 28, 2008.

For more info about Wick-Stop, please contact Emily at 970.618.0308 or Emily@lulubrands.com

Nancy Martzís bio is coming soon!